UG16 – Fittix

Fittix is all-in-one mobile app leveraging cutting-edge AI technology to tackle poor fit and style while generating enormous data to aspire new designs. Fittix’s AI technology utilise the concept of computer vision with training on 15000 local body image to allow accurate calculation of the customers’ body size with just two 2D photos (front and side body). The all-in-one app offers seamless, personalized shopping experience with our recommendation algorithm to get the best-fit style with the shortest time. The algorithm based on tags, ranking, weather conditions, seasonal trends and the purchase history of customers to identify the common design, brands, colour mix and purchase reasons (e.g. vacation, working or socialising). The company also promotes sustainable fashion and reduce global textile waste through serious clothes selection (second-hand, recycled materials clothes and outlet) by partnering with global NGOs and brands. With significant market opportunities and dramatic competition. We differentiate ourselves with the unique experiential technology and most care, customised customers app journey. The company’s business model includes partial features subscription fees, sales commissions, advertising revenue, and data insight services, maximising profit and allow easy access to new technologies